This Brand wants you to take pageants consciously

On a rainy evening, the crowd around us hustled and bustled as we enjoyed the ambient launch of CRCLE in Chennai, India. The label aims to be next up and coming conscious label for elevated essentials. 

by Vaishnavi Thatte, 28th August 2024

The pageant industry’s biggest identification factor is their unique and revolutionary style that turn clothes into ✨outfits ✨. When it comes to outfits, the pageant world sets the trends! This puts greater responsibility on the pageants regarding the trends they set and the interpreted message behind them.

The importance of conscious clothing is often discussed in reference to the pageant and the fashion worlds. CRCLE is one such brand that endorses exactly this thought. Their motto: "at CRCLE we are not trying to save the planet. We are trying to save ourselves by taking one conscious step at a time" reverberates sustainability.

Meet CRCLE because what goes around, comes around!

Echoing the need for conscious lifestyle, CRCLE was founded by Varshne Balaji in Chennai, India. Varshne has always been mindful of wastage created in the industry and recognized it as a lifestyle affecting problem. She began her endeavor in the fashion world with a thrift store Not Another Thrift Store where she had first hand access to the inner workings of the industry. Varshne’s main aim is to promote a mindful lifestyle. She believes in a circular concept of production and consumption than the linear one. Thus, the name CRCLE, because what goes around, comes around!

Strive to be conscious, a message from the founder to the pageant aspirants

"I would like to address it to the pageant contestants to make an conscious effect to observe and suggest eco-friendly ways to facilitate their pageant as an event. For example, you can always carry a steel straw or a wooden spoon. Micro efforts will always lead to macro impact," CRCLE founder Varshne imparts.

For anyone who is trendy but also conscious of their impact on the world, CRCLE offers a variety of stylish yet environment friendly clothing, for example the Tranquil shirt from CRCLE takes inspiration from nature and uses natural dyeing which has a soothing effect of sitting by the ocean in the state of tranquillity. 

It's all in the Details

Coming to the intricate details of styles at CRCLE, they are minimal but become an utility for all because of its unisex design and pockets that offer fashion with functionality. The buttons are corozo, made from tagua palm tree nut, adding that finer attention to detail.

Not just clothing but all environment friendly items are imagined to fit an earthy stereotype. Varshne wants to overcome exactly that. CRCLE’s ‘Algae shirt’ went through multiple trials to get the exact shade of bright green the designer had in mind. 

Meet the star of CRCLE- WEGANOOL

They specialize in Weganool, a cruelty-free and plant-based fabric that is crafted without any chemicals and benefits the planet and its people. Weganool is derived from carefully extracted Calotropis stem and pod fibers and is delicately blended with organic cotton to create luxurious fabric. Residues generated during the extraction of fibers are ingeniously repurposed into a valuable agricultural product known as AARKA which is a pest repellent and it also improves the immunity of the plants.

CRCLE aims global reach, joining hands with like-minded individuals and businesses by creating a biosphere of mindful lifestyle. The founder aims to expand to other branches of lifestyle making it a complete system that promotes mindful consumption in all true aspects. 

You can reach out to CRCLE on website: CRCLE's website and Social media: CRCLE's Instagram

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